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EVERLAST CLIMBING INDUSTRIES IS SELECTED AS A HEAD START BODY START PREFERRED PROVIDER

MENDOTA HEIGHTS, MN – May 26, 2009 -- Everlast Climbing Industries, Inc., a division of PlayCore, has been selected as a Preferred Provider for Head Start Body Start.

PlayCore Announces the Acquisition of Everlast Climing Industries, Inc.

The purpose of Head Start Body Start is to increase physical activity, outdoor play and healthy eating among Head Start and Early Head Start Center children, families and staff. The Center will assist Head Start programs in creating healthy learning environments, both in and outside the classroom, through structured and unstructured physical activity that contributes to the physical, cognitive, social and emotional development of young children and reduces obesity and its associated costs.

A key emphasis of Head Start Body Start is to administer and support 380+ annual grants, over a four year period, for construction or improvement of playgrounds and outdoor play spaces at Head Start Centers. As a Preferred Provider, Everlast Climbing Industries is offering two value-added packages to Head Start Centers. The WeeKidz™ Balance Beams are soft, lightweight and offer fun balancing and locomotor challenges for young children. They are printed with letters of the alphabet, numbers and shapes to contribute to literacy and math development. The WeeKidz™ Challenge Course is a 130-piece obstacle course through which children run, hop, crawl, jump and wiggle their way. Both packages offer dynamic opportunities for physical activity, as well as social-emotional and cognitive growth. They are offered at discounted prices that include shipping within the Continental United States.

“ Everlast Climbing Industries is committed to engaging children in physical activity that will lead to lifetime fitness, so we’re very excited to be named a Preferred Provider for Head Start Body Start,” said Tim Sudeith, General Manager of Everlast Climbing Industries. “This is a wonderful opportunity for us to partner with Head Start Centers across the country to help children participate in physical activity and get them started early on the path to fitness.”

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About Everlast Climbing Industries, Inc. and Head Start Body Start
Everlast Climbing Industries is a leader in the youth fitness industry and is committed to the development of best practice fitness programming. The company is headquartered in Mendota Heights, MN and is a division of PlayCore of Chattanooga, TN. More information is available about Everlast Climbing Industries, Inc. at www.traversewall.com. More information is available about PlayCore at www.playcore.com. More information is available about Head Start Body Start at http://www.aahperd.org/headstartbodystart/.

Contact:
Mertyce Mrvos
651-665-9131
mertyce@traversewall.com

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Everlast Climbing Industries - 1335 Mendota Heights Road - Mendota Heights, MN 55120
Toll Free: 1-800-476-7366 - Voice 651-665-9131 - Fax 651-665-9130 - Email:
info@traversewall.com

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